A warm invitation in the ad break on Big Bro this evening (and others no doubt) "Become a Teacher, you can earn £20 thousand a year - and the banter's not bad either." They've cut to the nub of the education issue in one blind stab. Unless it was in a subliminal message there was no mention at all about educating children, nothing, nada. Just a shot of some poncy X factor reject slouching back on a chair as kids walked into a room (The Doctor thought he was one of the students) and one of the kids teasing him about a football result - dialogue free acting well scripted for it's simplicity, even having the sleight of hand to make me realise that the teacher is not some old dodderer, but probably a student not long ago and not as remote from the class as teachers once were. But the voice over was a coup de grace. Succinct and to the point. Who gives a fuck about anything but money and pissing about? And they can apply it to nearly any profession - You can earn £20 grand a year and the banter's not bad either; Dustmen; Builder; Prison Officer; Magician and I would have said Prositute but the pay's too low.
There was an ad, from what must have been the same agency, posted on bus shelters not too long ago. I didn't last long but it too fell on a profound truth "No Job, No Income, No Prospect - Join The Army" Now that's a great ad! They could have gone further I believe but I wasn't in on the copy - "Suicidally Depressed? - Join The Army, we'll kill yourself for you."